The Thousands Loop
A complete system for running accountable, outcome-based creator campaigns. Here's exactly how it works.
Fund
Partner deposits budget (USDC/ETH) into a smart campaign vault. The budget is locked and programmable.
- Define your target outcome (installs, signups, swaps, etc.)
- Set maximum CPA and total budget
- Configure quality gates (geo, retention, etc.)
- Funds are held in escrow until conversions are verified
Create
Creators join the campaign, get tracking links/instructions, and publish content to their audience.
- Creators browse open campaigns and apply
- Approved creators receive unique tracking links
- Content published across supported platforms
- Real-time dashboard shows clicks and conversions
Verify
User actions are tracked and validated through multiple layers of verification.
- Attribution via MMP partners (Adjust, AppsFlyer, Singular)
- Fraud detection: device fingerprinting, IP analysis, behavioral signals
- Quality gates: geo-targeting, retention checks, deep funnel events
- Onchain verification for web3 outcomes (swaps, bridges, stakes)
Pay
When verified, the smart contract automatically releases funds to the creator's wallet.
- Payouts trigger automatically when conditions are met
- No manual invoice processing or payment delays
- Creators paid in USDC (fiat offramp available)
- Settlement typically within 24 hours of verification
Receipt
An onchain event is emitted. This serves as the immutable proof of performance for the partner.
- Every payout creates a permanent, auditable record
- Receipt includes: amount, creator, campaign, conversion data hash
- Partners can audit campaign performance in real-time
- Exportable reports for finance/accounting teams
The Three Roles
Partner
The entity funding the campaign. Could be a brand, app, protocol treasury, or foundation.
Responsibilities:
- • Define campaign outcome & budget
- • Set quality requirements
- • Review & approve creators
- • Monitor performance dashboards
Creator
Content creators who drive attention and conversions through their audience and content.
Responsibilities:
- • Apply to relevant campaigns
- • Create authentic content
- • Drive real conversions
- • Follow platform guidelines
Operator
Curated entities that manage campaign configuration and run verification infrastructure.
Responsibilities:
- • Configure campaign parameters
- • Run verification nodes
- • Handle dispute resolution
- • Ensure data integrity
Measurement Models
Different campaigns need different measurement approaches. We're honest about what works when.
CPA (Cost Per Action)
Pay only when a specific action is completed. Best when you can track the full funnel from click to conversion.
Best for:
- Mobile app installs
- Web signups with tracking pixels
- Onchain actions (swaps, stakes, bridges)
- Any trackable conversion event
CPM / Flat Fee
Pay per impression or flat fee when conversion tracking isn't possible. Used for brand awareness or walled-garden destinations.
Use when:
- Destination is a walled garden (Steam, console)
- Brand awareness is the goal
- Integration isn't ready yet
- Testing before full CPA deployment
Why Blockchain?
It's not about ideology. It's about efficiency. Smart contracts reduce administrative overhead, enable instant global payments to creators in any country, and provide a trustless audit trail that both partners and creators can verify independently.
No invoices
Payouts happen automatically when conditions are met
Global by default
Pay creators anywhere without wire transfer headaches
Trustless auditing
Anyone can verify the campaign spent what it claimed